Upping the odds for strategic alliance success
- 1 April 1989
- journal article
- Published by Emerald Publishing in Planning Review
- Vol. 17 (4) , 30-33
- https://doi.org/10.1108/eb054264
Abstract
Joint ventures to produce a product have been in business for decades. Nowadays they're called “strategic alliances,” and they are likely to have information gathering as a major goal. We ask venture authority Kathryn Rudie Harrigan how a firm can boost its learning potential and yet protect its core secrets.Keywords
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