Retail Strategy and the Classification of Consumer Goods
- 1 January 1963
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 27 (1) , 50
- https://doi.org/10.2307/1248582
Abstract
What guides are available to aid the retailer in developing his marketing strategy? The author shows how the traditional concepts of shopping, convenience, and ...This publication has 0 references indexed in Scilit: