National Sample Predictors of Mass Media Use
- 1 December 1968
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 45 (4) , 641-646
- https://doi.org/10.1177/107769906804500403
Abstract
Demographic variables prove to have almost no power to predict mass media use in this national sample survey except that all of them taken together account for about 27% of the variance in newspaper reading.Keywords
This publication has 0 references indexed in Scilit: