Conjoint Measurement: Temporal Stability and Structural Reliability

• 1 February 1979
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 16  (1) , 26
• https://doi.org/10.2307/3150870

Abstract

Keywords

• CONJOINT MEASUREMENT
• STRUCTURAL RELIABILITY
• TEMPORAL STABILITY
• STABILITY AND STRUCTURAL