The Voluntary Sector in a Changing Communication Environment

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Abstract
Debates about the sociology of news production have recently been influenced by two emerging research trends. The first has focused attention on the power of news sources to pre-structure news and current affairs, the second has addressed the influence of non-official institutions in the news creation process. Drawing on research into communication activity in the British voluntary sector, this article discusses these new trends and provides extensive empirical data on the media strategies and objectives of a large and varied collection of voluntary organizations. The discussion also relates these findings to important contextual developments that are transforming the communication environment of these non-official agencies.

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