Abstract
Asian‐American, Black‐American and Latino advisees’ perceptions of competent communication from Anglo‐American advisors were identified from open‐ended descriptions of their advisors’ conversational conduct. Similarities and differences in competencies, defined as shared standards of appropriate, rule conforming conduct which resulted in positively perceived outcomes, were summarized. Some context or role specific rules and outcomes were identified such as giving concrete advice, mutual decision making and receiving accurate information. Culture specific competencies were also identified. Asian‐Americans preferred a formal relationship with direct advice, Black‐Americans preferred being treated as a unique individual with direct and concrete advice and Latinos preferred relational reinforcement and support first, followed by advice.

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