Industrial Source Loyalty
Open Access
- 1 November 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (4) , 450-457
- https://doi.org/10.1177/002224377000700403
Abstract
The degree and determinants of source loyalty in the purchase of industrial components by an advanced electronics firm are examined through the application of multiple regression and discriminant analysis to data obtained from company records and interviews.Keywords
This publication has 1 reference indexed in Scilit:
- The Importance of Convenience in Consumer PurchasingJournal of Marketing, 1958