Should Salesmen's Compensation be Geared to Profits?
Open Access
- 1 October 1962
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 26 (4) , 6-9
- https://doi.org/10.1177/002224296202600402
Abstract
Do most sales managers try to maximize sales volume to the detriment of profits? The authors do not think so. Methods are proposed for shifting incentives from sales volume to profits through better utilization of data available from electronic data processing systems.Keywords
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