The Effect of Visual Distraction upon Recall and Attitude Change

• 1 June 1969
• journal article
• Published by Oxford University Press (OUP) in Journal of Communication
• Vol. 19  (2) , 157-162
• https://doi.org/10.1111/j.1460-2466.1969.tb00837.x

Abstract

Keywords

• ATTITUDE CHANGE
• PERSUASIVE
• ACCEPTING NEW
• MESSAGE
• RECALL
• DISTRACTING STIMULI
• EXPERIMENTAL GROUPS
• EMOTIONAL