An Application of the Bass Model in Long-Term New Product Forecasting

• 1 August 1973
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 10  (3) , 308
• https://doi.org/10.2307/3149700

Abstract

Keywords

• LONG TERM
• PRODUCT FORECASTING
• BASS MODEL
• TERM NEW
• NEW PRODUCT
• APPLICATION