A Theoretical Model of Consumer Negotiated Pricing: An Orientation Perspective
- 1 April 1987
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 51 (2) , 58
- https://doi.org/10.2307/1251129
Abstract
The authors advance a theoretical model of consumer negotiated pricing, using an orientation perspective. An overview of traditional participant interchange (tr...Keywords
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