A Threshold Model of Purchasing Decisions
Open Access
- 1 August 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (3) , 264-270
- https://doi.org/10.1177/002224377200900304
Abstract
The dichotomous nature of purchase decisions and the importance of a threshold concept in explaining reactions to stimuli require statistical techniques other than traditional regression analysis for estimating the parameters. The multivariate probit technique meets the requirements of a threshold decision model. An empirical example is combined with the basic description of the model.Keywords
This publication has 5 references indexed in Scilit:
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