The Attribution Process in Consumer Decision Making
- 1 September 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 6 (2) , 123-140
- https://doi.org/10.1086/208756
Abstract
Attribution, as a process, is related to consumer decision making by a descriptive model. Published papers that have applied attributional approachesKeywords
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