Abstract
In January 1992 Minneapolis‐St. Paul hosted the Superbowl, offering an unparalleled opportunity to examine the manufacture of the appearance of reality. A team of documentary photographers set out to portray the cultural spectacle unfolding in our community, and we too were swept into the tide of hype and celebrity. The role of power elites in framing appearances and the consent of the public are examined, with attention to the strategies used to shape the nature of possible representations of the Superbowl and related activities. The restrictions confronting doc‐umentarians attempting to penetrate a prepackaged visual event are also examined.

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