Abstract
One of the challenges facing any physics magazine is to adequately cover the activities and interests of physicists working in industry For a long time Physics World has followed a policy that the best way to do this is to publish articles written by physicists in industry. Just as we prefer articles about the latest research in a particular field of physics to be written by an authority in that field, we feel that articles about the applications of physics in industry and business should be written by those at the sharp end.

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