State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
- 1 March 1992
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 18 (4) , 505-518
- https://doi.org/10.1086/209277
Abstract
This article investigates how the individual difference variable of state versus action orientation moderates the pattern of relationships among consKeywords
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