A Bayesian Approach to Estimating Household Parameters
- 1 May 1993
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 30 (2) , 171
- https://doi.org/10.2307/3172826
Abstract
The authors present a Bayesian approach to the estimation of household parameters. Applied to the standard logit model, the procedure produces household-level e...Keywords
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