Grocery Generics — An Extension of the Private Label Concept
- 1 January 1984
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 18 (1) , 5-24
- https://doi.org/10.1108/eum0000000004760
Abstract
Discusses individual generic ranges based on a series of interviews with senior personnel in major retail companies. Presents data from a survey of 200 generic purchasers, outlining the methodology and findings. Reveals that, in the UK, conditions are suitable for the development of generic ranges within the grocery sector.Keywords
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