The effect upon recall of pertinent arguments of strong atheistic and theistic attitudinal frames was studied. For the group under investigation, material subjectively judged to be effective was recalled in greater extent and with better quality than that rated as having average effectiveness, and material which supported the subject's attitudinal frame was retained better than material which opposed it. Although the results as a whole consistently buttress these conclusions, most of the differences taken singly are not statistically significant. The limited number of subjects and presentation of the material in pairs of arguments are probably major factors concealing larger differences. (PsycINFO Database Record (c) 2006 APA, all rights reserved)