Taking brand repertoires seriously

• 1 August 1994
• journal article
• Published by Springer Nature in Journal of Brand Management
• Vol. 2  (1) , 25-30
• https://doi.org/10.1057/bm.1994.28

Abstract

Keywords

• THINKING
• CUTTING
• EDGE
• JOURNAL
• TAKING
• AUTHORITATIVE
• FIGURES
• REPERTOIRES
• CONSULTANCIES
• FOREMOST