The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel
- 1 May 1985
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 22 (2) , 130
- https://doi.org/10.2307/3151359
Abstract
Though considerable research has been reported on the effects of coercive and noncoercive power sources in marketing channels, the particular effects of power s...This publication has 0 references indexed in Scilit: