Opinion Change as a Function of Communication-Attitude Discrepancy
- 1 December 1963
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 13 (3) , 763-772
- https://doi.org/10.2466/pr0.1963.13.3.763
Abstract
These experiments were designed to ascertain the relation between extent of change of opinions and the degree of discrepancy. A curvilinear relation was observed in questionnaire data from 107 Ss, i.e., smaller and larger discrepancies had less effect than medium size discrepancies for communications on several different issues and on judgments of autokinetic movement.Keywords
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