Consumer brand categorization for durables with limited problem solving: An empirical test and proposed extension of the Brisoux-Laroche model
- 30 September 1985
- journal article
- Published by Elsevier in Journal of Economic Psychology
- Vol. 6 (3) , 231-253
- https://doi.org/10.1016/0167-4870(85)90011-x
Abstract
No abstract availableKeywords
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