Conventional and low‐input pasture improvement—A review of recent market research

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Abstract
The changing emphasis on native pastures in south‐eastern Australia is discussed. The market for conventional perennial pasture improvement is explored as an indicator to the potential future interest in low‐input pastures. The market for conventional perennial pastures is segmented into seven groups. Farmers in only one of these groups are adopting the full conventional perennial pasture improvement package. Members of the other groups are partially adopting or not adopting the package because of time and resource constraints, risk aversion, lack of need, or outright scepticism of this product. Analysis of the “products” being promoted as low‐input pasture alternatives suggests the same graziers who adopt the conventional pasture improvement package will also adopt low‐input pastures for farm niches where the conventional alternative is inappropriate. Expectations of the adoption of low‐input systems by those farmers who currently do not adopt conventional pasture improvement are not likely to be met. This is because low‐input systems are likely to be high input in terms of management.

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