A Ban on the Promotion of Tobacco Products

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Abstract
ON February 18, 1987, U.S. Representative Michael Synar (D-Okla.) announced that he was reintroducing federal legislation to ban all forms of advertising and promotion of tobacco. The legislation has the backing of the nation's major voluntary and professional health organizations, but it faces formidable opposition from the advertising industry, the media, the American Civil Liberties Union, and of course the tobacco industry.As Davis demonstrates in the current issue of the Journal,1 cigarette marketing is a multifaceted $2-billion-plus enterprise, which exceeds the marketing effort devoted to any other consumer product. Ironically, the object of the nation's most expensive marketing . . .

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