Abstract
In the light of the developing nature of the personal investment and financing domain any guide to the literature is inevitably going to be subjective: one individual might prefer a rational, analytical emphasis (reflecting, perhaps, an economic orientation), whilst another might favour an empirical orientation (reflecting real‐world patterns of human behaviour that may have significance for commercial exploitation). This guide contains elements of both these approaches, plus others, and draws on the available literature in a selective but multi‐disciplinary manner.

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