Social Class and Income as Indicators of Consumer Credit Behavior
Open Access
- 1 April 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 34 (2) , 69-74
- https://doi.org/10.1177/002224297003400214
Abstract
The concept of social class as the best market segmentation variable needs to be critically re-examined. This article presents research findings drawn from a study of commercial bank credit card holders suggesting that social class is not a better indicator of consumer credit behavior than income level.Keywords
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