Evaluating Journal Publications of Marketing Professors: A Second Look
- 1 April 1983
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 5 (1) , 37-42
- https://doi.org/10.1177/027347538300500107
Abstract
Marketing chairs at AACSB-accredited schools state that publication achievements are crucial in faculty rank decisions. Substantial chair subjectivity appears in the process of evaluating journal articles and in perceptions of journals' manuscripts acceptance rates. Subjective ratings of marketing journals heavily influence evaluations of authors' achievements.Keywords
This publication has 0 references indexed in Scilit: