What about Disposition?
Open Access
- 1 April 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 41 (2) , 22-28
- https://doi.org/10.1177/002224297704100212
Abstract
What do consumers do with products once they have outlived their usefulness, and how does this relate to the purchase of replacement products?Keywords
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