Personality and situational determinants of conformity.
- 1 March 1959
- journal article
- research article
- Published by American Psychological Association (APA) in The Journal of Abnormal and Social Psychology
- Vol. 58 (2) , 241-246
- https://doi.org/10.1037/h0039837
Abstract
"This study investigated the relationships between dispositional tendencies to respond to interpersonal communications in terms of either (a) the source of the communication, or (b) the message or content of the communication, and yielding to group influence as a function of (a) the amount of discrepancy between group judgement and the individual''s own judgment, and (b) the difficulty of the behavioral task in which the individual is engaged. A source-oriented group and a message-oriented group of S''s were differentiated on the basis of their habitual manner of interpreting interpersonally communicated information by means of objective analysis of sentence completions.".Keywords
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