Information Processing Models of Consumer Behavior

Open Access

1 August 1970

journal article
research article
Published by SAGE Publications in Journal of Marketing Research

Vol. 7 (3) , 370-376
https://doi.org/10.1177/002224377000700314

Abstract

Using the Newell, Shaw, and Simon postulates for an information processing theory of human problem solving, decision net models were constructed for two individual consumers’ choices of grocery products. The models were tested against actual data, and the resulting predictions were highly accurate.

Keywords

CONSUMER BEHAVIOR
PROBLEM SOLVING
ACTUAL DATA
NET MODELS
GROCERY PRODUCTS
HUMAN PROBLEM
DECISION NET
SIMON POSTULATES

This publication has 2 references indexed in Scilit:

Information Processing Model of Executive Decision
Management Science, 1968
Elements of a theory of human problem solving.
Psychological Review, 1958