The Retention of Material Presented through Precis

• 1 March 1962
• journal article
• Published by Oxford University Press (OUP) in Journal of Communication
• Vol. 12  (1) , 36-43
• https://doi.org/10.1111/j.1460-2466.1962.tb01521.x

Abstract

Keywords

• MATERIAL PRESENTED
• RETENTION OF MATERIAL
• ARTICLE
• PRESENTED THROUGH PRECIS
• PRECIS FIRST PAGE