Application of a Composite Stochastic Model of Brand Choice

1 May 1979

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 16 (2) , 258
https://doi.org/10.2307/3150689

Abstract

A composite model of brand choice is presented. It allows individuals to differ in the order of the stochastic process they follow as well as in the magnitude o...

Keywords

MAGNITUDE
COMPOSITE STOCHASTIC MODEL
MODEL OF BRAND
STOCHASTIC PROCESS
ALLOWS INDIVIDUALS
COMPOSITE MODEL

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