Self Concept, Ideal Self Concept, and Consumer Purchase Intentions
- 1 September 1974
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (2) , 44-51
- https://doi.org/10.1086/208590
Abstract
The present study presents prepurchase support for a self concept/purchase Intention link and also indicates that some subjects predominately match pKeywords
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