Health-related behavioural change—a test of a new model

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Abstract
Numerous studies have demonstrated that planned health education and health promotion interventions are not particularly successful in bringing about behavioural change. It is suggested that the reasons for this are the fallacious theoretical assumptions underlying many intervention strategies and the failure to place sufficient emphasis on the context in which health-related behaviours occur. Studies of self-initiated behavioural change suggest that the antecedents of change are often events or processes which bring a previously routinised and unremarked behaviour into new focus. This paper describes a preliminary test of a new model of behavioural change in which a group of lay people were recruited to act as paid interviewers on a food survey in their own area. The survey was particularly concerned with the consumption of high fibre foods. he and post-test measures of the interviewers' own food habits as compared with those of a control group indicated modest support for the proposed model. Implications of this study for health education and promotion are discussed.