Abstract
This paper examines television news coverage of the first days of the 1979 Iranian hostage crisis. Critical analysis of this coverage shows a pattern which reinforces the terrorist strategy by focusing causation for the crisis on institutional targets, and suggesting that military intervention would re‐establish control. This study supports the argument that the rhetorical impact of terrorism occurs in large measure through the response of others to the terrorist action, in particular, media portrayals of terrorist events.

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