Conflict and Channel Efficiency: Some Conceptual Models for the Decision Maker
- 1 July 1973
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 37 (3) , 26
- https://doi.org/10.2307/1249943
Abstract
The author presents some simple conceptual models which illustrate possible relationships of conflict to channel efficiency. These models should provide the dec...Keywords
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