Toward an Appreciation of Collective Strategy
- 1 July 1984
- journal article
- Published by Academy of Management in Academy of Management Review
- Vol. 9 (3) , 526-535
- https://doi.org/10.5465/amr.1984.4279700
Abstract
The field of business policy has variously characterized the task of managing organization-environment relations as: (a) responding to exogenous environmental threats and opportunities, (b) negotiating resource interdepen-dencies with outside stakeholders, and (c) strategically maneuvering vis-àvis competitors in industrial arenas. An alternative way of characterizing the task of managing organization-environment relations is offered. This focuses on the notion of collective strategy: the joint formulation of policy and implementation of action by the members of interorganizational collectivities.Keywords
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