Differentiate with the 5th P: People
- 30 November 1987
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 16 (4) , 241-247
- https://doi.org/10.1016/0019-8501(87)90032-0
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Market Segmentation, Product Differentiation, and Marketing StrategyJournal of Marketing, 1987
- Competitive analysis using matrix displaysLong Range Planning, 1984
- Environmental Management: Revising the Marketing PerspectiveJournal of Marketing, 1984
- Successful Industrial Products from Customer IdeasJournal of Marketing, 1978