Applying marketing principles to social causes
- 31 August 1984
- journal article
- Published by Elsevier in Business Horizons
- Vol. 27 (4) , 65-69
- https://doi.org/10.1016/0007-6813(84)90060-0
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Social Marketing: An Approach to Planned Social ChangeJournal of Marketing, 1971