Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries

• 1 February 1988
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 25  (1) , 87
• https://doi.org/10.2307/3172928

Abstract

Keywords

• GOODS INDUSTRIES
• PIONEER ADVANTAGES
• MARKET PIONEER
• INDUSTRIAL
• SOURCES OF MARKET