The Costs of Crashing
Open Access
- 1 July 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 34 (3) , 64-67
- https://doi.org/10.1177/002224297003400314
Abstract
The application of the critical path method to a sales promotion effort is one approach for effective utilization of the talent and facilities budgeted for marketing support functions.Keywords
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