The Orienting Response, Attention, and Learning: An Information-Processing Perspective

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Abstract
The concept of “information-processing” has often been invoked in the orienting response (OR) literature. Most often this has been done in a piecemeal fashion, and little effort has been directed toward developing a comprehensive framework that is explicitly related to research on information-processing mechanisms (see, e.g., Massaro, 1975; Norman, 1976). The present chapter purports to develop such a framework and to show that much of the data on the OR from habituation and conditioning paradigms may be understood in this way.

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