Diffusion of Innovations Theory and Work-Site AIDS Programs
- 1 January 1998
- journal article
- research article
- Published by Taylor & Francis in Journal of Health Communication
- Vol. 3 (1) , 17-28
- https://doi.org/10.1080/108107398127481
Abstract
Four case studies of the adoption of work-site AIDS programs are investigated, two of which were modifications of the Centers for Disease Control and Prevention's Business Responds to AIDS (BRTA) program. AIDS work-site programs were mainly initiated by the four study companies as a result of the efforts of a champion (defined as an individual who gains attention and resources for an issue in a system) or the occurrence of a tragic event, such as a company employee contracting AIDS. The BRTA program is an innovation that has not yet reached critical mass, which is the point after which further rates of adoption occur rapidly in a self-sustaining process.Keywords
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