Price Expectation and Price Recall Error: An Empirical Study
- 1 December 1987
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (3) , 379-386
- https://doi.org/10.1086/209121
Abstract
Expectations are known to affect the encoding and recall of stimuli. In this study the impact of deviations from price expectation (reference price)Keywords
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