A dialogue on momentum accounting for brand management
- 31 March 1993
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 10 (1) , 77-92
- https://doi.org/10.1016/0167-8116(93)90035-w
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Momentum Accounting and Managerial Goals on ImpulsesManagement Science, 1988