A Statistical Evaluation of Transit Promotion
Open Access
- 1 August 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (3) , 293-299
- https://doi.org/10.1177/002224377000700302
Abstract
If advertising by public transportation companies is to be useful, an effective method of advertising evaluation must be available. This paper presents such a method, based on a mathematical modeling approach, and the results of its application to a transit advertising campaign.Keywords
This publication has 2 references indexed in Scilit:
- Linear Programming Techniques for Regression AnalysisJournal of the American Statistical Association, 1959
- Optimal Estimation of Executive Compensation by Linear ProgrammingManagement Science, 1955