Service Positioning through Structural Change
- 1 January 1987
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 51 (1) , 34
- https://doi.org/10.2307/1251142
Abstract
The basis of any service positioning strategy is the service itself, but marketing offers little guidance on how to craft service processes for positioning purp...This publication has 0 references indexed in Scilit: