Marketing to associations that specify or approve industrial products
- 31 July 1980
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 9 (3) , 223-229
- https://doi.org/10.1016/0019-8501(80)90007-3
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Decision - making in the corporate industrial buying processIndustrial Marketing Management, 1975
- Risk Reduction and the Industrial PurchaserEuropean Journal of Marketing, 1975
- Exploration of Variables Inherent in Adopting an Industrial ProductJournal of Marketing Research, 1973
- Experimental Study of Industrial Buyer BehaviorJournal of Marketing Research, 1971