When Simple Language Fails: Presenting Difficult Science to the Public

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Abstract
Explanatory tools such as simple words, examples, and analogies are ineffective for overcoming an important obstacle to understanding science. This obstacle is that many fundamental scientific principles are counterintuitive (e.g., people resist wearing seat belts partly because scientific notions of inertia are counterintuitive). To assist science writers in presenting science news and concepts, this article identified 1) three major difficulties lay readers often have in understanding science, 2) the kinds of ideas readers find counterintuitive, 3) ineffective approaches for explaining these notions, and 4) effective strategies that help people understand these difficult ideas and their implications for health and safety.

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